Nike has designed a new shoe tech for both every-day and casual runners. Last week, the sportswear behemoth launched Joyride, a cushioning responsive system developed to provide high amounts of impact absorption and acclimatize to individual foot strikes as your feet contact whatever surface you are running on. The company claims the idea with Joyride is to “make running simple” and offer you more tailored comfort, which is made achievable by thousands of small, energy-filled beads that make the midsole of the shoe. You can have a great look at them in the Joyride Run Flyknit image posted by the media, the first Nike shoes to sport the colorful and visible beads.
The firm claimed to the media that its Joyride technology has been in the development for almost a decade, and it thinks that with it users will have the “smoothest ride we have ever been capable of delivering.” This says a lot for Nike that already has some of the most excellent shoes out there, comprising the Pegasus Turbo, ZoomX Vaporfly, and Epic React. With the Joyride Run Flyknit, the firm claims it expects is to lure elite users as well as individuals who may just have started to work out. As such, durability was also a major factor to aim at during the making of the sneaker, and Nike claims a cushioning system with more than 450 Miles displayed “no issues” in the wear-and-tear section.
Speaking of shoes, getting a pair of limited-edition Air Jordans or Vans just got simpler for Chinese users. GOAT (the online sneaker marketplace) declared their official roll out earlier in China with a new localized app just for users in China, along with a WeChat variant customized for the popular messaging application. Earlier, Chinese users depended on the US app to sell and buy sneakers. The country has already developed to turn into GOAT’s 2nd-biggest market, just following the US.